Effective Date: August 6, 2025 

Last Updated: August 6, 2025 

Understanding Principles (UP Church) (“we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. We will notify you of significant changes by posting the updated policy on our website.

1. Information We Collect

We may collect personal information such as: Name, email address, phone number, mailing address, preferences and interests, and other information relevant to events, membership, or spiritual services. 

2. How We Use Your Information 

We use the information we collect to: Provide requested services and support, send updates and inspirational messages, deliver event notifications and appointment reminders, and improve our services and website experience. 

3. SMS Consent and Phone Number Usage 

We may collect mobile numbers for the purpose of sending SMS communications such as appointment reminders, follow-up messages, billing inquiries, and promotional messages (if consented). Mobile opt-in, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes. 

4. Sharing of Your Information 

We do not sell, rent, or lease your personal information to third parties. We may share data with service providers who assist in operating our website and ministry services or when legally required. 

5. Cookies & Website Tracking 

Our website may use cookies to enhance user experience. You may adjust your browser settings to disable cookies. 

6. Your Choices 

You may opt out of communications at any time by following unsubscribe instructions or replying “STOP” to SMS messages. 

7. Security 

We use appropriate security measures to protect your personal data. We retain your information as long as necessary to provide services or as required by law.

8. Links to Other Websites 

Our website may contain links to other sites. We are not responsible for their privacy practices. 

9. Contact Us 

If you have questions or concerns about this policy, contact us at: UP Church 3108 Glendale Blvd #547 Los Angeles, CA 90039 Email: upchurch@upchurch.org Phone: 310-412-7729